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SEO for Manufacturing
While you might associate the manufacturing sector with traditional marketing efforts – trade shows, events and word-of-mouth, things are changing! More and more manufacturers, engineering, and industrial companies are seeing the power of digital marketing, and specifically search engine optimisation (SEO) for their businesses.
Our agency has worked with huge numbers of global and local manufacturing companies over the past 20+ years since we were founded, including current clients Sun Chemical, Zotefoams, West Fraser, Blanco, Fujifilm, Hansford Sensors, RWC, Monk Conveyors, and Meech International.
So, if you want to stay ahead of the competition online, we know how to unlock new digital opportunities that will see your growth and profits soar!
How SEO can help manufacturing businesses
Don’t underestimate the impact a strong SEO strategy can have on growing your business! B2B buyers are online, and they’re actively looking for products, like yours, on search engines.
WRD can ensure your products, and offerings appear as solutions to their search queries on Google, by developing significantly better organic rankings for relevant keywords. Creating and implementing bespoke, intelligent and data-backed SEO campaigns for your business, we’ll get your company noticed during your customers’ online research phase.
However, being seen on the search engines is only the first step; your potential customers need to engage with your website’s content online. WRD brings a fresh perspective to your digital marketing.
Let’s get rid of the internal jargon and connect with your potential customers in a way, and a language, they really care about. With hard data, high quality content, and Google insights as our tools for tapping into your audiences’ needs, we’ll make the products you manufacture enticing and your offers difficult to refuse!
The importance of Digital Marketing and SEO for the manufacturing industry
Research shows that most people start looking for companies manufacturing products online, making search engines like Google and Bing, and SEO, a must-have for any manufacturing business.
Organic Google search users are also easier to convert – they’re actively looking for the types of product you make! We’ll position your business right where they’re searching. Then, by demonstrating that your manufactured goods meet their precise needs, from an operational, specification, application, industry, or accreditation perspective, we’ll ensure you’re a frontrunner in their supplier selection.
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Our results speak for themselves.
At WRD we are proud of the work that we do and what we have achieved for our clients.
Have a read of some of our case studies to see not only the results of our work but how we got there.
736%
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504%
Increase in Traffic for Global Satellite Services Provider
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1,689%
Surge in Organic Conversions for Mortgage Advisor
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359%
From Bogey to Birdie: Increasing PPC Conversion Rate
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3,668%
Game changing increase in PPC Revenue
How we work with you
The first thing we do is get to know your manufacturing business inside and out. With that knowledge, we’ll create custom SEO campaigns just for you.
Whether it’s auditing your site from an SEO perspective , international SEO services, digital competitor analysis, industry specific keyword research, or digital strategies for content marketing, technical SEO support , and CRO – we’ve got all the angles covered to give your company’s performance a serious boost you can actually see.
Recommended by Manufacturing companies
For more than 20 years, we’ve teamed up with top global and local manufacturers, demonstrating our know-how in promoting and selling everything from high-tech systems and industrial equipment to materials and engineering solutions using both SEO and specialist PPC ad campaigns. Our manufacturing clients love their results and have shared some lovely feedback for us:
Roger Monk Chairman, MONK ConveyorsWe have been using Web Results Direct for the past two years. Their service has been second to none. They have created our main website in WordPress which is excellent. They also took over the management of Google Pay per Click, this has resulted in an impressive increase in enquiries and a reduction in cost. They have been on time and efficient with all the work they have done for us and I can certainly recommend them.
Fujifilm Graphics Systems Europe Over the last couple of years, Web Results Direct have increasingly become invaluable in implementing a multi-national, multi-company digital transformation. Now WRD are an integral part of global campaigning, providing advice at all points from planning through implementation to analysis.
Manufacturing SEO FAQs
Since 2001, WRD has consistently shown the value of SEO for the manufacturing industry. If you still need some convincing, check out our FAQs to learn more, or get in touch to ask us a specific question.
Our business sells to a very specific vertical and audience, and we know most of them. Why would we need SEO to reach them?
It’s true; you might know your local regional or country specific market, but huge global opportunities are still untapped. Digital marketing and SEO can reach across borders and give you access to international markets you don’t even know exist. WRD can show you the Google data to highlight what you’re missing out on!
We focus on manufacturing our products, and have no spare resource within marketing, will you help us improve our website, content, web design, and enquiry processes?
Definitely! We can help with many of your website needs, from improving your website’s design or building new websites, user experience, content creation and brand positioning to enhancing sales funnels and increasing your online conversion rates.
Will we need to rewrite the entire website and all our product categories for the SEO to work?
Not necessarily. We’ll focus on improving and aligning your existing content with buyers’ online activity. However, if you need new content, we can help with that too!
The products and components we manufacture are very niche, or expensive, to purchase, and sales cycles tend to be very long and drawn out as a result, how can SEO help in that situation?
Our tailored SEO strategies guide buyers through every step of the buying journey, from research to shortlisting suppliers and even boosting your brand’s visibility on third-party platforms during final decisions.
Our SEO agency is no stranger to working with our manufacturing client’s long sales cycles. Some current clients experience a two-year gap between the initial enquiry to a completed deal. Our search engine optimisation skills still deliver the bulk of their enquiries, and our digital marketing consultancy helps them to convert these prospects into customers, however long it takes!
We manufacture and sell our products across the world to a global audience, can you help us increase sales in multiple territories, countries, and languages?
Absolutely! With experience of running SEO (and PPC) campaigns all over Europe, North America, Asia Pacific, and beyond, we know how to nail SEO strategies for manufacturing companies across different regions and languages.