SEO for Manufacturing
While you might associate the manufacturing sector with traditional marketing efforts – trade shows, events and word-of-mouth, things are changing! More and more companies are seeing the power of SEO for manufacturing businesses.
At WRD, we’ve worked with loads of global manufacturing companies. So, if you want to stay ahead of the competition, we know how to unlock new opportunities that will see your growth soar!
How SEO can help manufacturing businesses
Don’t underestimate the impact a strong SEO strategy can have on growing your business! Buyers are online, and they’re looking for products, like yours. WRD can ensure your offerings appear as solutions to their queries. Developing and implementing bespoke, intelligent and data-backed SEO for Manufacturing campaigns, we’ll get your business noticed during customers’ research phase.
However, being seen is only the first step; your potential customers need to engage with your content. WRD brings a fresh perspective to your marketing. Let’s get rid of the internal jargon and connect with your customers in a way they really care about. With hard data and Google insights as our tools for tapping into your audiences’ needs, we’ll make your products enticing and your offers difficult to refuse!
The importance of SEO for manufacturing businesses
Research shows that most people start looking for manufacturing products online, making SEO a must-have for any manufacturing business.
Organic Google search users are also easier to convert – they’re actively looking for your types of product! We’ll position your business right where they’re searching. Then, by demonstrating that your solutions meet their precise needs, we’ll ensure you’re a frontrunner in their selection.
How we work with you
The first thing we do is get to know your business inside and out. With that knowledge, we’ll create custom SEO campaigns just for you. Whether it’s audits, competitor analysis, keyword research, or strategies for content, onsite and technical SEO, and CRO – we’ve got all the angles covered to give your performance a serious boost you can actually see.
Recommended by Manufacturing companies
For more than 20 years, we’ve teamed up with top global manufacturers, demonstrating our know-how in everything from high-tech systems and industrial equipment to materials and engineering solutions. Our clients love their results and have shared some lovely feedback for us:
Roger Monk Chairman, MONK ConveyorsWe have been using Web Results Direct for the past two years. Their service has been second to none. They have created our main website in WordPress which is excellent. They also took over the management of Google Pay per Click, this has resulted in an impressive increase in enquiries and a reduction in cost. They have been on time and efficient with all the work they have done for us and I can certainly recommend them.
Fujifilm Graphics Systems Europe Over the last couple of years, Web Results Direct have increasingly become invaluable in implementing a multi-national, multi-company digital transformation. Now WRD are an integral part of global campaigning, providing advice at all points from planning through implementation to analysis.
Manufacturing SEO FAQs
Since 2001, WRD has consistently shown the value of SEO for the manufacturing industry. If you still need some convincing, check out our FAQs to learn more.
Our business sells to a very specific vertical and audience, and we know most of them. Why would we need SEO to reach them?
It’s true; you might know your local market, but huge global opportunities are still untapped. WRD can show you the data to highlight what you’re missing out on!
We focus on manufacturing our products, and have no spare resource within marketing, will you help us improve our website, content, web design, and enquiry processes?
Definitely! We can help with many of your website needs, from improving design, user experience, content creation and brand positioning to enhancing sales funnels and conversion rates.
Will we need to rewrite the entire website and all our product categories for the SEO to work?
Not necessarily. We’ll focus on improving and aligning your existing content with buyers’ online activity. However, if you need new content, we can help with that too!
The products and components we manufacture are very niche, or expensive, to purchase, and sales cycles tend to be very long and drawn out as a result, how can SEO help in that situation?
Our tailored SEO strategies guide buyers through every step of the buying journey, from research to shortlisting suppliers and even boosting your brand’s visibility on third-party platforms during final decisions.
We manufacture and sell our products across the world to a global audience, can you help us increase sales in multiple territories, countries, and languages?
Absolutely! With experience all over Europe, North America, Asia Pacific, and beyond, we know how to nail SEO strategies for manufacturing across different regions and languages.