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SEO for IT & Software Companies
The IT, SaaS, Tech & Software sectors are hugely competitive industries, and sometimes you may feel that those bigger enterprise organisations with deeper pockets have the upper hand when it comes to digital marketing and SEO due to much larger marketing budgets.
But here’s the great thing about implementing and managing SEO services for IT organisations & Software businesses – it levels the playing field! And WRD has proven it repeatedly over our 25+ years of experience in these sectors. Our tech start-up, IT & Software clients consistently rank higher on search engines than their much larger competitors while achieving excellent digital ROI and sales.
Our agency’s client experience in the Tech sector includes organisations like Hughes Network Systems, EchoStar Mobile, Basis Technologies, Fujifilm Europe, Wireless Logic, and Glasswall Solutions.
How SEO can help IT & Software businesses
Purchasing IT and software solutions, whether it’s for global enterprises or mid-level technology companies, isn’t an impulse buy; we know that many of your B2B customers will be super thorough in their approach, comparing many options, including pricing, features, sector experience, reviews, application profiles, peer reviews, and total cost of ownership before even reaching out to you!
Here’s where our agency’s huge experience in applying best-practice search engine optimisation techniques to SaaS, Tech, IT Hardware, and Enterprise Software websites works to your advantage (and has a direct impact on improving your profits and market reach). We’ll target key search terms your customers use throughout their research process, from the very top of the research funnel, through to consideration, short-listing, and vendor selection, creating and promoting content that resonates with them, and converts, no matter how long your sales cycles are.
But it’s about more than just boosting your search engine rankings; our agency’s aim is to make your content clear, informative, and helpful to your customers’ buying decisions. By providing a great user journey, and crafting and optimising outstanding content, we’ll drive more engagement. Plus, we’ll fine-tune your onsite sales funnel and Calls to Action (CTAs), using our Conversion Rate Optimisation (CRO) specialists to turn your website visitors into loyal customers.
The importance of SEO for IT & Software businesses
A smart, focussed, experienced, and well-informed SEO approach can give smaller and medium-sized IT, tech and software companies an edge in a crowded global market. With our agency’s long experience of implementing results-based SEO (that actually works) in these sectors, your technology organisation can drastically increase its visibility across search engines for key topics and search terms, ramp up organic search traffic, win more market share and boost those enquiries, MQLs and SQLs!
Moreover, B2B buyers looking for IT hardware and software solutions typically prioritise the best technical solution over brand names. Present your offerings strategically, and you’ll increase your chance of closing the deal!
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Our results speak for themselves.
At WRD we are proud of the work that we do and what we have achieved for our clients.
Have a read of some of our case studies to see not only the results of our work but how we got there.
736%
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504%
Increase in Traffic for Global Satellite Services Provider
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1,689%
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359%
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3,668%
Game changing increase in PPC Revenue
How we work with you
With WRD, we’ll work as your partner, not just an inbox where you send a quick brief! Whether you’re providing Software as Service, On-Premises Software solutions, IT Hardware, Networking solutions, or IT Security platforms, our agency’s SEO specialists will get to know every element of your business so we can create a tailored SEO campaign. We’ll cover everything, from SEO audits, digital competitor benchmarking and audience research to professionally created content, onsite optimisation and technical SEO services, CRO, GA4 and GTM tracking, CRM integrations, reporting and user experience. Our aim? To deliver measurable results that make a real difference to your business!
Recommended by IT & Software companies
Since 2001, we’ve built strong relationships with IT and tech clients, from global providers to start-ups. We’ve promoted software solutions, enterprise databases, gaming platforms, networks, satellite, IoT, and IT security. Our track record speaks for itself, and our clients have great feedback!
Justin Vaughan-Brown VP Marketing, Basis TechnologiesWeb Results Direct are a trusted partner in developing and executing on our SEO strategy. From optimising our content backlog to mitigating risk during a large website update, they make sure that every strategic change we make has SEO air cover. The team has enabled us to rediscover value in our significant bank of existing content, ensuring that our past investments continue to deliver future results.
Triangle Information Management The team at Web Results Direct are incredibly proactive, friendly and above all, knowledgeable in all things SEO and PPC. From carrying out keyword research to optimising content, and helping to launch a new PPC strategy, Web Results Direct were on hand at every stage. If you are seeking a digital agency that knows how to cater for the needs of end-customers and search engines alike, I’d thoroughly recommend Web Results Direct.
IT & Software SEO FAQs
We’ve answered some common FAQs covering the application of ROI driven search engine optimisation to websites focussing on Information Technology, SaaS, and IT hardware here. However, if you have any specific questions, feel free to reach out, and we’ll be happy to answer them.
What’s the difference between “normal” SEO and optimising sites for our Tech & software vertical?
Effectively optimising websites for search engines within the IT and Software sectors requires understanding unique B2B buyer behaviours, where sales cycles are typically longer and search terms can be both broader and incredibly specific, in order to address detailed buyer needs.
How can you target our specific audiences/customer personas?
Successfully implementing SEO on websites for IT, Technology and Software brands involves multiple content creation and content optimisation strategies, including using keyword targeting for both product applications and industry-specific needs, targeting specification focussed searches, license requirements, SLA details, implementation type searches, alongside peer reviews to provide users with tailored solutions from their searches.
Do you have specific experience of our particular software sector or our technology?
With over 20 years in SEO for IT, software and technology brands, we’ve delivered successful campaigns for the diverse offerings of our clients. Our client experience in the Technology sector numbers in the hundreds, including leading players in today’s markets, so we’re very likely to have relevant experience. Contact us to find out who!
Can you integrate with our existing CRMs, ERPs and marketing automation platforms to provide a connected process from top of the funnel activity through to actual sales?
Absolutely! We’ve successfully handled this requirement for many enterprise clients, and across multiple platforms, CRMs, ERPs, and bespoke systems, ensuring every stage, from lead generation, MQLs and SQLs to confirmed client wins, is managed and tracked effectively.
Measuring ROI and tracking KPIs is critical for our organisation, and the leadership team in the business are very focussed on this area. What is your approach to reporting and do you track KPIs and ROI for your clients?
Our reporting is detailed and tailored. We create custom monthly reports that focus on your website’s performance, track KPIs, measure ROI and even revenue generated.