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SEO for IT & Software
IT & Software is a hugely competitive industry, and sometimes you may feel that those bigger companies with deeper pockets have the upper hand when it comes to marketing.
But here’s the great thing about SEO for IT & Software – it levels the playing field! And WRD has proven it. Our IT & Software clients consistently rank higher than larger competitors while achieving excellent ROI and sales.
How SEO can help IT & Software businesses
Purchasing IT and software isn’t an impulse buy; we know that many of your customers will be super thorough in their approach, comparing many options before even reaching out to you!
Here’s where our SEO for IT & Software works to your advantage. We’ll target key search terms your customers use throughout their research process, creating and promoting content that resonates with them.
But it’s about more than just boosting your search rankings; our aim is to make your content clear and helpful to your customers’ buying decisions. By providing a great user journey, we’ll drive more engagement. Plus, we’ll fine-tune your onsite sales funnel and Calls to Action (CTAs), using Conversion Rate Optimisation (CRO) to turn your website visitors into loyal customers.
The importance of SEO for IT & Software businesses
A smart SEO approach can give smaller and medium-sized IT, tech and software companies an edge in a crowded market. You can win more market share and boost those enquiries!
Moreover, buyers looking for software solutions typically prioritise the best technical solution over brand names. Present your offerings strategically, and you’ll increase your chance of closing the deal!
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Our results speak for themselves.
At WRD we are proud of the work that we do and what we have achieved for our clients.
Have a read of some of our case studies to see not only the results of our work but how we got there.
736%
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504%
Increase in Traffic for Global Satellite Services Provider
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1,689%
Surge in Organic Conversions for Mortgage Advisor
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359%
From Bogey to Birdie: Increasing PPC Conversion Rate
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3,668%
Game changing increase in PPC Revenue
How we work with you
With WRD, we’ll work as your partner, not just an inbox where you send a quick brief! Let’s get to know every element of your business so we can create a tailored SEO campaign. We’ll cover everything, from audits, benchmarking and research to content, onsite and technical SEO, CRO and user experience. Our aim? To deliver measurable results that make a real difference to your business!
Recommended by IT & Software companies
Since 2001, we’ve built strong relationships with IT and tech clients, from global providers to start-ups. We’ve promoted software solutions, enterprise databases, networks, satellite, IoT, and IT security. Our track record speaks for itself, and our clients have great feedback!
Justin Vaughan-Brown VP Marketing, Basis TechnologiesWeb Results Direct are a trusted partner in developing and executing on our SEO strategy. From optimising our content backlog to mitigating risk during a large website update, they make sure that every strategic change we make has SEO air cover. The team has enabled us to rediscover value in our significant bank of existing content, ensuring that our past investments continue to deliver future results.
Triangle Information Management The team at Web Results Direct are incredibly proactive, friendly and above all, knowledgeable in all things SEO and PPC. From carrying out keyword research to optimising content, and helping to launch a new PPC strategy, Web Results Direct were on hand at every stage. If you are seeking a digital agency that knows how to cater for the needs of end-customers and search engines alike, I’d thoroughly recommend Web Results Direct.
IT & Software SEO FAQs
Below, we answer some IT & Software SEO FAQs. However, if you have any specific questions, feel free to reach out, and we’ll be happy to answer them.
What’s the difference between “normal” SEO and optimising sites for our Tech & software vertical?
IT and Software SEO requires understanding unique buyer behaviours, where sales cycles are typically longer and search terms are broader to address detailed buyer needs.
How can you target our specific audiences/customer personas?
SEO for IT and Software involves multiple strategies, using keyword targeting for both product applications and industry-specific needs to provide users with tailored solutions from their searches.
Do you have specific experience of our particular software sector or our technology?
With over 20 years in SEO for IT, software and technology, we’ve delivered successful campaigns for the diverse offerings of our clients. Contact us to learn more.
Can you integrate with our existing CRMs, ERPs and marketing automation platforms to provide a connected process from top of the funnel activity through to actual sales?
Absolutely! We’ve successfully handled this requirement for many enterprise clients, ensuring every stage, from lead generation, MQLs and SQLs to confirmed client wins, is managed effectively.
Measuring ROI and tracking KPIs is critical for our organisation, and the leadership team in the business are very focussed on this area. What is your approach to reporting and do you track KPIs and ROI for your clients?
Our reporting is detailed and tailored. We create custom monthly reports that focus on your website’s performance, track key KPIs and measure ROI and even revenue generated.