Keith Graham approached WRD looking to grow their search engine presence with a particular focus on their local area of Aldershot and Farnham. The long-term objective was to use their organic presence to support their growth and expansion into the wider areas of Surrey and Hampshire.
Local SEO
On-Page Optimisation
Content Writing
160%
Increase in Enquiries
77%
Increase in Organic Traffic
What they Needed
Keith Graham is a firm of Chartered Accountants and Auditors. Founded in 1993 the firm offers a range of accountancy services in Surrey and Hampshire to individuals and businesses.
Keith Graham has pursued a growth strategy since its inception and recently this growth strategy has included digital channels, with organic search traffic forming the cornerstone of this current approach.
As a locally focussed service provider, the firm were keen to target strong organic search rankings for the local towns of Aldershot and Farnham, with the scope increasing in the second phase of the campaign to target Surrey and Hampshire in order to support its long-term growth objectives.
A local accounting firm
A local company with ambitions to grow
What we Did
We achieved local organic ranking dominance early on in the campaign through focussed on-page optimisation and content improvements.
Throughout the second phase of activity, we worked closely with Keith Graham in order to develop a new, responsive website, giving the room and scope to target the broader markets of Surrey and Hampshire with the firm’s service-orientated keywords.
This element of the campaign was achieved through ethical on-page optimisation activity and the improvement of the firm’s online profile across the web.
Local SEO
On-Page Optimisation
Content Writing
The Results
160%
Increase in Organic Search Enquiries
77%
Increase in Organic Traffic
100%
Increase in New Organic Visitors
46%
Increase in Organic Conversion Rate
Get in Touch
If your business is looking to get ahead in the increasingly competitive digital space, get in touch with the expert team here at WRD. With industry-leading specialists in SEO, PPC and Web Development, we’ll be sure to give your business exactly what it needs to thrive in an ever-evolving digital landscape.
