From under the radar to high-orbiting industry leader, growing traffic by 504%

The Client

EchoStar Mobile might be a subsidiary of EchoStar Corporation, a global satellite communications giant, but don’t mistake it for just a small cog in a big machine. Far from it! EchoStar Mobile operates with its own spark, fast-moving, responsive and pioneering in its activity. 

Its standout achievement is launching a ground-breaking solution that combines LoRa ® technology and satellite connectivity to offer a European-wide IoT (Internet of Things) network.

The Challenge

When we first teamed up with EchoStar Mobile to help with their satellite services SEO, it was flying a bit under the radar, with a website and social presence that were not exactly turning heads. Our mission was clear: set the stage for the big launch of its LoRa®-enabled IoT network solution – a first-of-its-kind technology ready to create sparks in and around the industry, as long as it had the platform and the reach to do so.

Building awareness for the EchoStar Mobile brand was just part of the challenge; we needed to make sure the tech talk stayed engaging, skipping the jargon and igniting interest with a wider audience. And, of course, we had to drive leads to fuel the rollout of this exciting new solution.

How We Delivered

We took a multi-pronged approach to their satellite services SEO, covering four key areas: the website, content, social media, and partner engagement.

First, we laid the groundwork with thorough keyword research. This step shaped the direction for the website and content strategy and also how we’d engage EchoStar Mobile’s audience on LinkedIn and promote its partners.

To bring EchoStar Mobile into the spotlight, we kicked things off with a full digital makeover. We designed and built a brand-new, user-friendly website with a stronger site structure, keyword mapping, and content and technical optimisation to ensure maximum performance.

Next, we developed a strategic content plan to generate a buzz around the brand. This included attention-grabbing landing pages, in-depth long-form blogs, and insightful whitepapers to position EchoStar Mobile as a thought leader and attract its ideal audience.

Every step was about creating a powerful platform that showcased EchoStar Mobile’s cutting-edge technology and connected with its market – turning its digital presence into a lead-generating powerhouse.

Alongside the website work, we significantly ramped up their LinkedIn game. We created and shared targeted posts and eye-catching carousel content that showcased their industry knowledge and highlighted their trailblazing activity. The aim here was to extend their reach and spark engagement with their growing audience.

But we didn’t stop there. EchoStar Mobile operates on a wholesale model, selling solutions to distribution partners, service providers, and system integrators, who then bring these offerings to market. This strong partner ecosystem is crucial to EchoStar Mobile’s success. To support this, we built an online marketplace on their website where partners could showcase products that use EchoStar Mobile technology.

We took the time to create detailed use cases, talking with partners to learn how EchoStar Mobile’s tech can be used in the real world. These co-branded use cases and marketing materials were shared by both companies, amplifying their reach. This work was vital in bringing EchoStar Mobile’s technology to life. Whether it’s personal tracking devices, smart water meters or yacht sensors out of range of traditional coverage, we turned tech talk into relatable stories. These stories made the complex simple, showcasing exactly why EchoStar Mobile is leading the way in the future of connectivity.