As Huxley Golf were already working with WRD to curate a strategic digital marketing and SEO campaign, they decided to move their in-house PPC campaign to our team also. Their key objective was to increase the PPC conversion rate and run the campaign with a solid and reliable ROAS.
PPC
Google Ads
359%
Increase in PPC Conversion Rate
144%
Increase in Click-Through Rates
What they Needed
Huxley Golf is a British company that is leading the way around the world with its innovative and premier quality all-weather golf surfaces and golf equipment that include artificial putting greens and golf mats. Its aim is simple; to help everyone involved in the great game of golf to improve.
Huxley Golf had been running their Google Ads campaigns in-house for a number of years but felt they were not getting the necessary return on their ad spend and were considering stopping the PPC ads altogether.
Took over from an in-house team
Needed a greater focus on conversion rates
What we Did
As the incumbent providers of digital marketing consultancy and SEO services to Huxley Golf, we suggested that we took over the Google Ads PPC account to see if performance and ROI could be improved.
All of Huxley Golf’s current PPC campaigns were audited, reviewed and fully optimised in order to ensure that they delivered efficiency and improved performance.
Updated target keywords and ad copy were implemented, and accurate conversion tracking was put in place for the campaigns so that the PPC conversion rate and results could be measured.
Google Ads
Full campaign audit
Keyword research
Updated ad copy
Conversion tracking implemented
The Results
144%
Increase in Click-Through Rates
41%
Increase in Ad Clicks
359%
Increase in Conversion Rates
20%
Increase in Ad Impressions
Get in Touch
If your business is looking to get ahead in the increasingly competitive digital space, get in touch with the expert team here at WRD. With industry-leading specialists in SEO, PPC and Web Development, we’ll be sure to give your business exactly what it needs to thrive in an ever-evolving digital landscape.
