Our client has been a driving force in workplace wellbeing since 2011. But as the industry boomed, their voice was getting drowned out. With new players flooding the market in recent years and competition fiercer than ever, they needed a fresh approach to cut through the noise.
Our client is not short of ambition. They have already helped over a thousand organisations across a wide variety of sectors in enhancing the physical and mental wellbeing of their workforces and empowering employees to make healthier lifestyle choices. Therefore, they remained keen to make a difference.
We partnered with this wellbeing provider to revitalise their digital presence and get their website back to being as healthy and high-performing as the clients they helped. Here’s how we did it!
Content Development
On-Page Optimisation
585%
Total goals completed
85%
Growth in organic sessions
The Client
When our client first hit the scene, it was a trailblazer in the UK, offering innovative strategies and technology to bring health promotion into diverse work environments. They offered a multi-layered approach, including everything from leadership consultancy to interactive workshops.
Partnering with industry giants, our client created real, lasting change. Their efforts made workplace wellbeing more than just a buzzword – it was a welcome gain for many businesses.
A pioneer at the time of launch
Bringing workplace wellbeing to diverse environments
Offering multi-layered wellbeing support
The Challenge
Fast forward a decade and workplace wellbeing is bigger than ever, especially after the pandemic rewrote the rules of work. But with rising demand came an avalanche of competition, all vying for attention. The market was noisier, more crowded, and harder to navigate. Even with their expertise, our client found themselves fighting for digital visibility.
With ambitious growth plans, our client needed to stay ahead, and that would require a stronger, smarter SEO strategy. The goals were clear: increase brand awareness, attract the right businesses, and convert more website visitors into long-term clients without losing sight of their core mission to support employee wellbeing.
A post-pandemic world highlighted workplace wellbeing
Rising competition created challenges in standing out
A fading digital presence despite proven expertise
A need for smarter SEO to boost visibility
How We Delivered
When our client approached us, it was clear that they were feeling a bit lost in the digital shuffle. Despite a decade of wellbeing expertise under their belt, recent events had turned the working world upside down, and they needed a fresh strategy to reclaim their spotlight.
Laying the Foundations for Success
We kicked things off with some serious detective work: in-depth keyword research. By uncovering the search terms their ideal clients were using, we could position their services right where they needed to be. Next, we crafted a keyword map, ensuring each term found its perfect home on the site, aligning meticulously with what potential clients were searching for.
But we didn’t stop there! Now, it was time to get into the nitty-gritty of the website’s structure. From devising user-friendly URLs to setting up a rock-solid redirect map, we made sure the site’s foundation was as solid as its services.
When it came to on-page SEO, we prioritised the heavy hitters. With over 300 pages to consider, we began with the homepage, core services, and pricing pages before turning our attention to their treasure trove of workshops and blogs.
Post-Launch: Fine-Tuning and Polishing
Once the revamped site was live, we put it through its paces with an all-out technical audit. We hunted down any pesky 404 errors and ensured all redirects were on point. User experience was next on our checklist. Now that the site was live, we could analyse visitor behaviour through Google Analytics. By identifying and smoothing out any rough patches, we made the journey from visitor to client as effortless as possible.
Following the (now) age-old adage that content is king, we conducted a content audit, trimming the excess and enhancing the gems. This streamlined approach strengthened SEO and made the site easier to navigate and more engaging for visitors.
Empowering the Team and Ongoing Support
To keep the momentum going, we provided SEO training sessions for their team. Armed with best practices, they could now create and upload compelling, search-friendly content without missing a beat.
And because standing still isn’t an option in the digital world, we offered ongoing support, assisting with new service launches, continuous keyword optimisation, and regular competitor analysis to keep them ahead of the curve.
Optimised search strategy
Refined website content
Strengthened technical
Enhanced user experience
SEO training sessions
“We’ve had the pleasure of working with WRD for just over 1 year, and their SEO and PPC support has been brilliant. SEO, in particular, can be a challenging area to find a consultancy you can trust. However, WRD’s approach is methodical and transparent. A big thank you to our account manager, who is always so helpful and proactive, resulting in steady improvements in our Google rankings. I would thoroughly recommend speaking to WRD if you are looking for a digital marketing agency you can trust.”
Founder, Workplace Wellbeing Provider
The Results
By creating a healthier website, we’ve seen much healthier results! With a smarter, sharper SEO strategy, we helped our client attract more of the right visitors, keeping them engaged and supercharging conversions.
64%
Increase in organic users
85%
Increase organic sessions
377%
Jump in organic goal completions
585%
Total goal completion
185%
Increase in overall conversion rate
From struggling for visibility to thriving online, this workplace wellbeing provider is now in peak digital health.
