Google Analytics is a powerful – and free – tool that is essential for any business that takes its online marketing seriously. You can use it to find out who is visiting your site and how your visitors behave, helping you to make more intelligent marketing decisions.
But are you using it correctly?
Google Analytics is a complex tool, and there is a good chance that you are not getting the most out of it. An analytics audit can be a great way to make sure you are not making any potentially costly mistakes.
What Does an Audit Involve?
Exactly what an audit covers will vary depending on the size of your website. A very small website could involve a fairly basic audit, but if your website is large and receives tens of thousands of visitors every week or month, this will require a more in-depth audit.
As a general idea of what is covered, an audit may include the following:
- An overall health check
- Basic checks such as making sure your profile settings are correct, that your account is linked to AdWords correctly and ensuring your tracking code is added to your web pages properly
- Checking your tagging for marketing campaigns
- Improving your performance reporting
- Making sure you are tracking the right goals
Track Marketing Activity More Accurately
One of the major advantages of an audit is to ensure that you are tracking your marketing activity accurately. By ensuring you are using advanced tracking, campaign tracking and advanced filters properly, you will get greater insights into your business and your online activity.
Get More Confidence in Your Data
An audit will ensure that your account is set up correctly, and this will provide you with greater peace of mind that everything is working as it should be. The major benefit of this is that you will gain confidence in the data because you will know that the quality is correct, and this can help you to make more informed decisions about your marketing activities with greater confidence.
Such decisions can have large implications for the success of your business, so it makes sense to ensure you are basing them on the right information.
Get Quicker Access to Crucial Data
One of the benefits of Google Analytics is that you can set up dashboards to display important information in an easy-to-view format. As part of your audit, you could get specific dashboards set up to display all the important information you need to know at a glance, saving you time and effort seeking out the information you need.
Other Analytics Consulting Services
As well as getting an analytics audit, you can also take advantage of our other consulting services to get even more out of it. These include:
- Setting up your account if you have not yet done so
- Setting up Google Tag Manager
- Working on your e-commerce tracking and cross-domain tracking
- Detailed A/B testing
Take Advantage of an Annual Audit
An annual audit is a great idea if you want to ensure you are doing everything properly when it comes to measuring your online marketing performance. Some problems can remain undetected for a long time, which could have serious implications for your business. So make sure you are doing things right by getting us to check over your Google Analytics account and enjoy the peace of mind that it brings.
Web Results Direct’s digital marketing consultants are expert users across a wide range of web analytics tools and software platforms. Its consultants utilise Google Analytics, and other website analytics systems, on a daily basis in order to track, monitor, analyse and report against their clients digital marketing campaigns. To learn more talk to us – call us now on 01483 429222
