Pinterest is one of the fastest growing social networks and more and more brands are using it for business. Have you made the jump yet? If you are considering using Pinterest for business, or have just started out, these top tips will go a long way to achieving pinning success.
1. Tell the story of your brand
Use the boards to show customers what your brand is about. Create inspiring boards that show your passion, successes and business values. Remember, you can pin videos as well as images so be creative! If you want some inspiration, check out some boards from well known UK brands.
2. Create great content
Google and Bing use social signals to help rank websites, so increase your chances of ranking by sharing content on Pinterest. If you make sure your content is interesting, helpful, engaging and/or different, it is more likely to be shared by others too.
3. Include keywords
Add the keywords you want your brand to rank for in your profile, boards and pin descriptions. Use relevant hashtags to increase visibility and exposure or to refer to a specific social media campaign.
4. Get your website Pinterest ready
Pinterest can be a great source of traffic to your website, so make sure you have high quality, pinnable images on your website and a pin it button to make it extra easy for visitors to share your content on Pinterest.
5. Verify your website
This is straightforward to do by following these instructions. Not only does this show Pinners that you are trustworthy, it will also allow you to track what is being pinned from your website.
6. Build your audience
Increase your followers by sharing interesting content – use the Pin It Button to share content directly from the page you are viewing. Collaborate with other pinners by inviting them to pin on your boards, or try your hand at running a competition.
Do you have a great Pinterest strategy you’d like to share, or any questions you’d like answered? Give us a shout – we’d love to help!
