If you carry out content marketing as part of your online marketing strategy (and you really should), it can be easy to lose track of your blogs, guest posts, surveys, and everything else that goes into it.
This is especially true if you are working as part of a team. So how do you keep track of your ideas, articles in progress, published blogs and more?
With a good project management tool.
There are many tools to choose from these days, but the right project management tool is usually a matter of trial and error. Here are three of the most useful tools we recommend for managing your content.
- Trello
Trello is the simplest tool on the list, but it is also one of the best tools for managing content. It takes a more visual approach to planning, and for some teams this is likely to work very well.
With Trello, you create boards for separate projects (you could have a board for blog posts, for example). In your board, you then create lists, and in each list, you can add cards.
So, you could have one list for blog ideas, another list for blogs in progress, and another for published blogs. But you can do it in the way that works best for you.
Everyone on your team can access the board to collaborate. On each card, different people can add their comments and feedback, and it’s a very easy way to keep track of everything.
It’s this simplicity that makes it so effective.
- Basecamp
Basecamp is a more comprehensive project management platform than Trello. It is one of the big hitters in the industry, and it is more of a do-everything tool.
It allows you to keep track of everything in one place, and you can use it to set up to-do lists, upload files, collaborate on projects, talk to each other, schedule things in and more.
It provides updates when someone completes a task, and you get a daily email complete with all the latest activity so you don’t miss anything. This all makes it a comprehensive tool for content management.
You may prefer Trello’s simple visual interface, but Basecamp allows you to do more. You can also add unlimited projects for a low price, and you get plenty of storage space (and more if you pay for it).
Overall, it is intuitive and user-friendly, and it’s no surprise that it has become so popular for teams all over the world.
- Asana
Asana is one of the main competitors to Basecamp. Again, it’s very easy to use, and it has a few features that make it stand out.
One of these is that it is free for up to 15 users at the time of writing. If you have a small team, and you only require basic functionality, this is a great option. After 15 people, you have to pay for more ($8.33 per member at the time of writing).
Storage is not great, but it integrates with other services like Dropbox. It also has some excellent collaboration tools, including chat functionality, so you can all work together on your content marketing with ease.
Other Options
There are many more tools to choose from, and these three are just some of the biggest. For example, for communication, Slack is a fantastic app. It makes it easy to communicate with your team and keep track of all conversations related to your content marketing activities.
Wrike and Azendoo are other popular project management platforms, and they all have slightly different features that may make them suitable for your team.
So if you find that your content marketing activities are getting confused because of too much back and forth over email, try out some of these tools and decide which works best for you and your team.
As a specialist digital marketing agency consisting of a number of highly experienced digital consultants, Web Results Direct is expertly placed to support its clients with advanced, and strategic, digital marketing consulting services. To learn more contact us – call us now on 01483 429222
