If you have set up a landing page for a lead-generation campaign and you want to increase conversions, there are many factors to consider. Some of the most important of these relate to the design of the page.
Here are five design rules that you should stick to if you want to boost your conversions.
Keep the Design Simple
Landing pages should be simple rather than complex. The whole aim of a landing page is to generate conversions, so you don’t want to confuse the reader.
That means using bullet points, bold colours and large headlines and sub-headings. If the page is long, divide it into sections to make it easier to follow.
The reader should be able to progress through the page in a simple, logical manner that ends up in the conversion.
Use High-Quality & Relevant Images
Images play an important role in nearly all landing pages. They are processed faster than text and they can instantly help to make your case.
If you are selling a product, you should always have at least one image of the product on the landing page – preferably one that shows the product in action.
Even if you are not selling a product, you should still use images. For example, if you are hosting a webinar, add a picture of yourself to increase trust.
And whatever images you use, make sure they are high quality as otherwise you will make the wrong first impression.
Make the CTA Stand Out
The call to action is one of the most important elements of the whole landing page. This is where the conversion occurs, and no matter what happens on the rest of the page, you want the reader to click on the button or fill in the form.
It is good practice to therefore make the sign-up form or button a different colour from the rest of the page so that it stands out.
There are many arguments about which is the best colour, but anything that stands out and gets noticed immediately is fine.
Just make sure it is not hidden away somewhere, otherwise it’s more likely to be missed.
Direct the Target
As mentioned, you want the reader to progress through the landing page from headline all the way to CTA. One of the tricks to improve this is to make use of directional cues.
These often consist of arrows that point in the direction of the CTA button. These direct the reader’s eyes to that point so they know that this is where they should go.
You can also use directional cues in photos. When you use an image of a face, make sure the eyes are looking towards the CTA, and this can have the same effect as using an arrow.
Use Trust Icons
Trust is important on any landing page. There is a much better chance of getting the reader to sign up if they trust you.
One way to do this is to use trust icons. These often consist of security symbols, associations that you are a member of, and qualifications. These can quickly help to make your case as a trustworthy company.
You can also use icons of well-known publications and websites that have featured your business or products.
Get More Conversions with Better Design
These are a few of the most important design elements that go into successful landing pages. There is a lot more involved in boosting conversions (we haven’t even touched on the copy), but as far as the design is concerned, remember these five elements and you stand a good chance of increasing your conversions.
As a specialist digital marketing agency consisting of a number of highly experienced digital consultants, Web Results Direct is expertly placed to support its clients with advanced, and strategic, digital marketing consulting services including conversion rate optimisation and social media marketing. To learn more talk to us – call us now on 01483 429222
