The Only PPC Engine Built for Manufacturers
We don’t “run ads”. We engineer industrial demand systems. WRD turns Google Ads and LinkedIn into predictable RFQs and revenue using company targeting, offline conversion tracking, and ABM plug-ins that most agencies don’t have—and ad platforms don’t provide out of the box.
If your current PPC can’t tell you which companies clicked, which quotes came from PPC, or what revenue your ads generated, this is the page you needed.
Trusted by manufacturers: T-FIT • Fujifilm • Zotefoams • Monk Conveyors • West Fraser
Why 90% of PPC Fails in Manufacturing
Manufacturing isn’t ecommerce. Your buyers speak in ISO standards, tolerances, specifications, and lead times. They involve multiple stakeholders, compare suppliers for weeks or months, and choose the partner they trust—not the cheapest click. Generic PPC breaks under that reality.
Why PPC Fails
Impact on Manufacturers
No company targeting in Search
Clicks from students, DIY and non-industrial traffic
No CRM or revenue tracking
“We can’t prove ROI” in the boardroom
No buying committee strategy
Only one person ever sees your ads
Wrong keyword models
Paying for irrelevant terms and broad-match drift
No long-cycle nurturing
Good leads go cold after week one
Traditional PPC delivers traffic. WRD delivers pipeline.
Quick Comparison: WRD vs Traditional PPC
| Feature | WRD Agency | Traditional PPC Agency |
|---|---|---|
| Company-targeted PPC (Search + Social) | ✅ Yes | ❌ No |
| Tracks RFQs, quotes & revenue | ✅ Yes | ❌ No |
| Industrial negative-keyword firewall | ✅ Yes | ⚠️ Basic |
| LinkedIn + Google combined ABM | ✅ Yes | ❌ No |
| CRM integration & offline conversions | ✅ Yes | ❌ No |
| Built for long B2B sales cycles | ✅ Yes | ❌ No |
| Data plugged into campaigns (intent, CRM, firmographics) | ✅ Yes | ❌ No |
PPC Alone Is Not Enough — You Need Plug-In PPC
Ad platforms are built for the average advertiser—not for factories, OEMs, or technical suppliers. Google can’t natively target companies. LinkedIn can’t mirror your exact ICP nuances. And none of them close the loop to quotes and orders by default.
WRD’s Plug-In PPC™ connects your data and decisions to your ads:
Find the right companies → Target them with precision → Engage buying committees until they convert.
Targets the right accounts (not random clicks)
Eliminates waste with industrial negative controls
Improves lead quality and lowers CPL
Tracks revenue from click to quote to PO
Activates sales follow-up for long cycles
The WRD Plugin Strategy (Find → Target → Engage)
1) FIND — Build the Audience Before You Spend
We assemble live, growing industrial audiences that match your ICP:
AI company discovery & enrichment (site + ABM sources)
CRM overlays (exclude customers, prioritise upsell, build lookalikes)
Bombora intent signals for ready-to-research accounts
Industry filters, job roles, and geography layers
Competitor blockers + student filtering
Outcome: Your ads reach real manufacturing companies—before campaigns even launch.
2) TARGET — Turn Data into Account-Based PPC
We plug your account data into Google, Microsoft, and LinkedIn to run company-targeted campaigns:
Account-based Search setups (yes, in Google)
Personalised ad messaging by product line, sector, application
Industrial Negative Keyword Firewall to cut junk traffic at source
Bid strategies trained on offline conversions (RFQs, quote value, deals)
Outcome: Every click has commercial intent. Budget waste disappears.
3) ENGAGE — Nurture Buying Committees Across the Cycle
Nobody buys after one click. We follow buyers across channels and keep the right contacts warm:
LinkedIn outreach triggered by Google/Microsoft ad engagement
Retargeting journeys for specifiers, engineers, buyers
Page-category retargeting (materials, compliance, capabilities)
Sales enablement signals and quote follow-up automations
Multi-contact engagement at the account level
Outcome: Your brand becomes the default choice when they’re ready to brief or buy.
What WRD Does That Generic PPC Agencies Can’t
Tracks RFQs, quote value and revenue—not just form fills
Identifies which companies are engaging with ads
Shows sales which campaigns drive quotes (live)
Personalises ads by industry, location or account list
Eliminates irrelevant spend using a manufacturing negative library
Combines PPC + ABM, not channels in isolation
Retargets by role and interest, not just “all visitors”
Aligns marketing and sales in one pipeline view
**We don’t just optimise keywords—**we connect ads, data and sales so marketing earns its seat in the boardroom.
WRD vs Competitor Types — Choose the System, Not the Slogan
Creative-Led Agencies (e.g. brand/website specialists)
They understand design and messaging—but no company targeting, no ABM integration, and limited revenue tracking.
WRD Advantage: We plug data into the ad stack and prove revenue, not just clicks.
Generalist PPC Agencies (broad-industry performance shops)
They’re technically capable—but not built for industrial nuance (specs, tolerances, compliance) or long buying committees.
WRD Advantage: Engineering-grade keyword control, industrial negative firewalls, and long-cycle nurture by role.
Enterprise Marketing Providers (big full-service firms)
They’re broad and slow. Great decks, laggy execution, and complex retainer models that dilute PPC focus.
WRD Advantage: Specialist speed + ABM activation + closed-loop revenue attribution that manufacturing CFOs trust.
Proof That WRD’s System Works
T-FIT Insulation (Life Sciences Manufacturing)
Challenge: Too many low-quality leads (universities, hobbyists).
Strategy: Company targeting + offline conversion tracking + keyword firewall.
Results: +200% MQLs, –47% CPL, 6-figure revenue from PPC in 3 months.
Monk Conveyors (Engineering & Automation)
Challenge: Generic search traffic, poor RFQ quality.
Strategy: ABM PPC + high-intent Search + LinkedIn buying-committee follow-up.
Results: Lead quality transformed, RFQ velocity increased from target sectors.
Fujifilm (Manufacturing Equipment)
Challenge: Multi-language, multi-region PPC with visibility gaps.
Strategy: Global PPC engine with closed-loop reporting.
Results: Integrated PPC across 10+ languages; lead-to-sales visibility improved; ongoing strategic partner.
Industrial-Strength Tracking & Reporting
If your PPC doesn’t report revenue, it won’t keep the budget. We wire revenue in.
Track RFQs, quote values and deals against campaigns
Unified dashboard for marketing and sales
Robust but practical attribution (no science projects)
Works with HubSpot, Salesforce, Microsoft Dynamics, Zoho, Pipedrive, Odoo
Imports offline conversions so bidding models learn from revenue, not vanity
If it doesn’t report revenue, it doesn’t get budget. That’s why our PPC is engineered for boardroom credibility.
Ready to See the Difference?
If you’re still paying for irrelevant clicks—or your agency can’t show which companies are clicking and what revenue came back—switch to Plug-In PPC™.
What you get on a 20-minute call:
A live demo of company targeting inside Google Ads
Your PPC gap analysis for manufacturing
Clear next steps to cut waste and lift RFQs
CTA: Book a Discovery Call →
