There are plenty of digital marketing blogs online, but which should you be following? Rather than trying to keep up with all the blogs, which can be overwhelming, it’s a good idea to stick to a few of the best, which you can follow in your RSS reader or via email.
Here are a few of the top blogs in each category that you should check out regularly to keep up to date with the latest research, news and strategies.
Best for Social Media: Social Media Examiner
If you carry out any kind of social media marketing, the best blog to follow is Social Media Examiner.
It usually publishes something new every day, and most of the blogs are long, detailed posts. These range from specific tips on social advertising tactics and social videos to overall social strategy, as well as interviews, case studies, the latest research and more. You can also sign up to the daily newsletter to keep on top of the latest updates.
Visit the blog here.
Best for Conversion Rate Optimisation: Unbounce
If you want to create and optimise landing pages, the Unbounce blog is the place to go. These are the unofficial landing page experts. They sell their own landing page tool, but the blog is a huge resource of information on everything from creating your first landing page to advanced tips and tricks to boost conversions. The landing page critiques alone are worth visiting for.
Visit the blog here.
Best for SEO: Moz
Moz is an authority on all things SEO. It’s constantly updated blog will keep you up to date with Google’s algorithm updates, the latest strategies that are working, breaking news and more.
It also keeps things easy to understand so you don’t have to be an SEO professional to follow what’s going on.
Visit the blog here.
Best for Content Marketing: CMI
Content marketing is such a massive area that it can be difficult for any single blog to do it justice – but the Content Marketing Institute website comes close.
This huge resource is packed full of the latest trends and tips that will take you from planning your strategy right through to mastering content marketing.
Download the numerous resources, access the latest research and take your content marketing to new levels.
Visit the blog here.
Best for General News: Marketing Land
Marketing Land is one of the best places to go for news and stories on all things digital marketing. From breaking news to expert views, it has it covered, along with advice on strategies you can use in your own marketing.
Visit the blog here.
Other Blogs to Check Out
This is a small selection of the best blogs that you should visit and read regularly. But there are plenty of excellent blogs that you might want to add to your list including HubSpot, Copyblogger, Econsultancy, Convince & Convert and QuickSprout.
Take a look, read a few blogs and you might find them to be useful resources that can help you improve every aspect of your digital marketing strategy.
