If you’ve got an e-commerce store, increasing your conversions should be something you take seriously. Whether you sell a handful of products or many thousands, here are five things that you can start doing today to improve your store and boost your sales.
- Ensure Your Navigation Is Simple
The navigation of your e-store is one of the most important things to get right. This is especially important if you have thousands of products in your store because you will want to ensure that shoppers can find exactly what they are looking for with the least effort.
Following conventions is a good idea here. That means creating a simple menu of the largest categories along the top of the page and creating sub-menus for each of them.
In addition, create a search feature, and present the search box to shoppers on every page of your site so they can quickly find what they are looking for.
- Get a Responsive Design
Having a mobile-friendly website is more important than ever. Google updated its algorithm last year to ensure that only mobile-friendly sites would show up in mobile search. If you want to get discovered by your customers, you need to be found in search.
In addition, more people are now shopping on mobile devices, and you will want to take advantage of this. By presenting shoppers with a clear and simple mobile experience, you can increase your mobile conversions drastically and improve the impression people have of your brand.
- Make Tweaks to Boost Conversions
Every website that has the goal of converting visitors into customers can benefit from A/B testing. This is when you change one element of the site and test it against the original version to see if you can increase the conversion rate.
For example, you could change the headline on your home page, mention free shipping below the products, add customers reviews below each product, and more.
These are all ways to increase conversions, so test them yourself. Then continue to test other changes until you are making significant improvements to your conversion rate.
- Add Live Chat
One thing you should take seriously is your customer service. Shoppers online cannot approach an employee to ask them a question, but you can provide them with a similar experience by adding Live Chat to your e-store.
By answering your customer’s questions in the moment, you can provide a better experience while they are on your site, which could encourage more people to buy.
- Launch a Retargeting Campaign
Retargeting allows you to target people who have visited your website but failed to make a purchase. You can set up a campaign so that when someone gets to the checkout but then abandons their shopping cart, you can target them with ads elsewhere online to encourage them to return.
Once people leave your site, it is not enough to simply hope that they remember to return. By launching a retargeting campaign, you can drastically improve your conversions. Check out a retargeting service like Adroll to explore this option.
Improve Your e-Commerce Store
These are some of the things that you can do to improve your e-commerce store, so consider implementing some of them if you have not yet done so. Often, just a few minor tweaks can increase your conversion rate and potentially lead to many more sales, so it is well worth making the changes and testing the results.
As digital marketing consultants, we provide clients with expert online marketing advice and tactical SEO strategies, from conversion rate optimisation (to increase sales and enquiries from client websites) to PPC management. Talk to us to find out how we help businesses like yours increase traffic volume to your site and increase your revenue!
