Tired of how much attention your competitors’ websites get, but don’t know what you can do to improve your own? There’s a good chance that you are making a few mistakes that are hurting your website’s popularity.
Here are 5 quick fixes you can implement today to instantly improve your website and encourage your visitors to spend more time on it – as well as more money.
- Responsive Design
If your competitors provide their visitors with an excellent mobile experience, you should be doing the same. More people are using their mobiles and tablets to browse the web, and that means you need to make sure you provide them with a good mobile experience.
The best way to do that is to design a responsive website. This will allow visitors to view your website perfectly no matter which device they use. These days, it really is a no brainer.
- Faster Page Loading Times
Slow page loading times hurt your sales. Not only will visitors leave when they cannot access the content quickly enough, but you will also be punished in your SEO efforts.
Find out how fast your pages load by using a tool like Google’s PageSpeed Insights. Then use its recommendations to improve the speed, or get a web developer to make the changes for you.
- Better Navigation
Visitors want to know exactly how to get to what they are looking for in as few clicks as possible. So make it easy for them.
Design your navigation so that products and services are placed into intuitive groups. Let visitors visit the page they want in two clicks, and add a search bar to give them a helping hand.
- Better Social Sharing
People like to share good content that they read online, so make it easy for them. Add social share buttons to your blog posts so readers can share your content with their own social circles.
As well as allowing your readers to engage more with you content, you will also get more visibility for your content, and you will increase your social signals – which is great for SEO.
- More Customer Service Options
Customer service in the digital age is very different to the olden days. But it is just as important. If you only have a telephone number and email address, consider improving on this.
Provide customer service through your social media channels, and add a live chat feature on your site so visitors can contact you in the moment. Make it really easy for them to contact you with their questions and concerns, and and always reply quickly – instantly if possible.
And Finally…
These quick fixes can have a big impact on your website, and you can implement them all with very little effort. However, to really get the most from your website, you are going to need to fill it with content that engages the visitors, encourages interaction and enhances your reputation as an authority.
See what your competitors are doing with their blogs, and then go one better. Improve the quality and depth of your content, provide more information, make it more useful than anything that your competitors do.
This, combined with the quick fixes above, will provide you with a solid platform to improve your website, generate more engagement and make more sales.
As digital marketing consultants, we provide clients with a wide range of complimentary digital marketing service and solutions, from conversion rate optimisation (to increase sales and enquiries from client websites) to PPC management and from SEO marketing to social media marketing – talk to us to find out how we help organisations like yours improve site traffic and, most importantly, revenue!
