Are you using email marketing for your business yet? Emails are a fantastic way to connect with your prospects and existing customers, and they can be an affordable way to drive more sales.
One of the best ways to use email marketing is to set up an autoresponder. But there are different ways you can use autoresponders to boost sales. Here are three options you can try out.
- The Classic Welcome Campaign
This is the simplest way to set up an autoresponder campaign, and it can be incredibly effective when done properly.
The basic premise is that you encourage a visitor to your website to sign up to your email list, perhaps through offering them a discount, the promise of valuable information, or another type of lead magnet.
After they have signed up, you immediately send them a welcome email. These are often the most opened emails, which means you should take full advantage of them.
But this does not mean trying to do too much in your email. Always have one specific goal for each email you send if you want to see the best results. For example, you could use it to include an offer that lasts for the next few days, to encourage them to follow your social media account, or to try to get them to respond personally with how you can help them.
You will probably have a number of goals, including the above, so create a welcome series that includes one email focusing on each.
- Following a Purchase
You’ve made a sale. Great! But don’t stop there. Retaining existing customers is far more cost effective than getting new customers, and they are also likely to spend more.
So run a post-sale campaign. These customers are happy, and they are more likely to buy from you. Engage them again, send them another offer, and cross-sell to them with other complementary items.
Just make sure the emails are truly valuable for them so it does not come across like you are just trying to make more money out of them.
- When Prospects Abandon Your Cart
When running an e-commerce operation, many people will add items to their carts and then abandon them. You won’t know why, but it could be because they become distracted or they simply change their minds.
This is the perfect opportunity to send an automatic email.
Start by sending a quick reminder, and include an image of the product as well as a link to the cart. If they don’t return, dig deeper and ask what is stopping them. If they still don’t reply, you could then provide them with an incentive and hopefully tempt them back to complete the purchase.
Get More from Your Email Marketing
If you are not yet using these autoresponder techniques for your e-commerce store, try them out for yourself. They can be a highly effective way to make more sales and engage more with your customers and prospects, and you can leave them more or less on auto once you have set them up.
Emails remain a powerful marketing technique, but you must ensure you use them properly to see the best results. With these techniques, that’s exactly what you can do.
As specialist digital marketing consultants consisting of a number of highly experienced account managers, Web Results Direct is expertly placed to support its clients with advanced digital marketing consulting services. To learn more, contact us – call us now on 01483 429222.
