Google Ads for UK Manufacturers 2025 Playbook
Looking for new ideas to improve your marketing in 2025?
Get all the answers you need in one single playbook and start improving your ROI today.
“80% of manufacturers will invest in marketing over the next 12 months”
TheManufacturer.com
According to themanufacturer.com, most manufacturers will invest in marketing in the coming year. However, many of these will not get the return they deserve because of mediocre advice from agencies. Download the Playbook to ensure that your digital marketing strategy is up to date, and you’re generating the leads and revenue you need.
The 3 Unique Strategies included in the Playbook
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Company Targeting with B2B Intent Insights
Select the Companies to Target or Exclude with your Google Ads and reap the rewards of Improved ROI and more qualified leads. This technology is unique to WRD and it will help you get ahead of your competitors.
Get Intent Insight data from the industry leader Bombora so you can be certain that the companies you are targeting are actively researching your products, even before they land on your website.
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Control the ROI of your MQLs
Google Ads will not show you the company names that click on your ads, but our technology and our partners will enable you to make full use of this type of company data. We partner with with IP Lookup platforms, including the market leader Lead Forensics to ensure that you get the best data.
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AI Solutions for
Long Sales-CyclesTurn long sales-cycles into opportunities by using AI to influence your visitors with customer reviews, testimonials and product tours etc. Together, this will position you as the trusted leader in your field and the obvious choice when the time is right for your clients to buy.
Case Study: 200% Growth in 1 month
Included in the Playbook
Learn how T-FIT increased their qualified leads with 200% in 1 month.
By implementing WRD’s B2B company targeting technology, our client T-FIT’s already successful Google Ads account doubled the number of qualified leads delivered in the first month of using the solution.
Download the Playbook to read the complete case study.
“50% of manufacturers and engineers may outsource marketing in 2025”
uk-manufacturing-online.co.uk
In 2024, 46% of UK companies outsourced some element of their marketing, with the figure rising to 50% for companies who operate business-to-business (B2B). Many of these will lose money because of mediocre advice from agencies. Download the Playbook to ensure that your digital marketing strategy is up to date.
How WRD’s Manufacturing Expertise Improves Your Marketing
Our PPC team has a vast knowledge in marketing for the manufacturing industry but this is just the start of your Google ads journey. Your dedicated WRD account managers will take the time to understand your unique business at length and they won’t stop until they’ve found your USP in digital marketing.
Buying cycles are often long in the manufacturing industry and we have built unique tools and processes to turn this into your advantage. Ask us about our company sales lookup tool, which has solved the long sales attribution issues that are common in B2B sales.
Want to Benefit from Avant-Garde PPC Technology?
WRD is at the forefront of innovations in the PPC industry and our goal is to use this to get you a step ahead of your competitors. This is achieved through advanced implementations of AI and scripting technologies and an obsessive consumption of the latest trends, data, and research in our sector, and across digital marketing as a whole.
When you choose WRD as your PPC agency, you can be confident that your digital marketing will be a step ahead of your competitors.